Rihanna is fronting Dior’s latest fragrance, L’Or de J’adore, crafted by the house’s perfume creation director, Francis Kurkdjian. Known for his innovative approach, Kurkdjian describes the fragrance as the essence of sunlight touching the curve of a shoulder on a spring day, blending notes of jasmine, rose, ylang-ylang, lily of the valley, and violet. With Rihanna at the helm, this iteration of J’adore is poised to capture the imagination of a new generation, merging the timeless appeal of the scent with her modern, influential persona.
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Recalling her childhood, Rihanna shares, “My mother worked in a perfume shop and would bring home the J’adore testers when they were nearly empty. That perfume was always a part of our home, and I’ve loved it since then.” This intimate connection adds depth to her role as the face of the fragrance, infusing the campaign with genuine nostalgia and emotion.
The setting of Versailles’ Hall of Mirrors is symbolic, mirroring not only the luxurious nature of the J’adore fragrance but also Rihanna’s own evolution. Her neck is adorned with strands of champagne pearls, echoing a Dior necklace designed by John Galliano, a subtle nod to her fashion-forward legacy. The campaign serves as a bridge between tradition and contemporary style, much like the fragrance itself, which has been reinterpreted for the modern era under Kurkdjian’s direction.
As the face of L’Or de J’adore, Rihanna continues to break boundaries, blending her personal history with her forward-thinking approach to fashion and beauty. The fragrance, with its complex and captivating notes, mirrors her multifaceted persona, ensuring that both she and the scent will leave a lasting impression on the world of luxury.
