Today marks the launch of Hermès‘ latest addition to its fragrance collection: Barenia Eau de Parfum. This new feminine fragrance pays homage to the brand’s iconic Barenia leather, known for its luxurious texture. Barenia Eau de Parfum embodies the essence of a woman who is free-spirited, with a daring energy that is impossible to resist. This fragrance, like the women it represents, is a statement of grace in action.
Barenia Eau de Parfum is a significant milestone for Hermès, as it introduces the House’s first-ever chypre fragrance, a long-held aspiration of Hermès’ master perfumer, Christine Nagel. The fragrance bottle, designed by Philippe Mouquet, is adorned with Medor studs, reminiscent of the iconic Collier de Chien bracelet, symbolizing strength and sensuality. This design element is a tribute to an object that has evolved over time, much like the fragrance itself.
Nagel’s creation is a sensual masterpiece that captures the duality of strength and softness. Barenia Eau de Parfum is a skin fragrance, meaning it melds beautifully with the wearer’s natural scent, creating a unique and personalized olfactory experience. The fragrance combines the delicate butterfly lily with the slightly sweet, fruity notes of the miracle berry, wrapped in the warmth of oakwood and intensified by patchouli. This sophisticated blend evokes the multifaceted nature of the modern Hermès woman—bold yet delicate.
The packaging reflects the craftsmanship of the fragrance, featuring a bottle design that blends bold domed pyramid studs with soft, elliptical curves. A subtle stud at the base of the glass adds a personal, intimate detail. Encased in a box with intricate graphics and a metallic ellipse, the presentation pays homage to Hermès’ heritage and artistic legacy, making the unboxing experience as memorable as the scent itself.
Sustainability is also at the forefront of Barenia’s design. The fragrance is available in 100 ml, 60 ml, and 30 ml bottles, all of which are refillable using a 125 ml refill, emphasizing Hermès’ dedication to creating objects meant to last. This approach not only aligns with the luxury brand’s commitment to sustainability but also ensures that Barenia Eau de Parfum remains a timeless accessory in the wearer’s collection.
Complementing the Eau de Parfum, the Barenia line extends the sensory experience to the body with a perfumed body cream presented in an elegant glass jar and a scented soap engraved with the iconic Hermès H. This holistic approach to fragrance allows for a complete and immersive journey, enhancing the appeal of the Hermès woman. As Christine Nagel, Creative Director of Hermès Perfumes, articulates, “The Hermès woman is driven by curiosity. Guided by her instincts, her sidesteps are never missteps.” Barenia Eau de Parfum captures this spirit, making it a true emblem of the Hermès legacy.
