Givenchy Beauty introduces Le Rouge Interdit Baume, a skincare-infused lip balm designed for hydration and effortless elegance. Leading the campaign is Hyunjin, the South Korean artist known for his work with Stray Kids. Wearing shade No. 10, a reinvented take on Givenchy’s iconic black, he embodies the modern edge of the brand.
Crafted with 96% natural ingredients, Le Rouge Interdit Baume goes beyond traditional lip care. Enriched with hyaluronic acid, jojoba seed, and Acmella Oleracea flower extracts, it provides up to 24 hours of hydration while enhancing the lips’ natural softness. The balm’s formula is designed to nourish, smooth, and protect, ensuring lips stay healthy and luminous throughout the day. Housed in Givenchy’s signature sleek casing, it combines beauty with function in a way that feels both luxurious and essential.
Hyunjin’s influence in fashion and beauty continues to grow, making him an ideal face for Givenchy Beauty. From his bold performances to his evolving style, he embodies a new era of luxury that breaks traditional boundaries. Having previously partnered with brands like Versace and Cartier, his collaboration with Givenchy further cements his status as a global fashion icon.
The Le Rouge Interdit Baume collection is available in two adaptable shades. No. 00 delivers a sheer, translucent glow that works as a standalone balm, a lipstick base, or an overnight treatment. No. 10, the signature black worn by Hyunjin, transforms upon application, reacting with the lips’ natural pH to create a custom color unique to each wearer.
Beyond being a beauty product, Le Rouge Interdit Baume is an integral part of a Givenchy lip routine. It layers with Le Rouge Interdit Intense Silk, Le Rouge Sheer Velvet, or Le Rouge Deep Velvet lipsticks, enhancing both color payoff and hydration. The balm’s versatility allows it to be worn for any occasion, whether as a subtle everyday essential or as the foundation for a bold statement look.
As Givenchy pushes boundaries, Le Rouge Interdit Baume reflects modern luxury with effortless elegance, inclusivity, and adaptability.
