In the beauty industry, brands championed by celebrities have asserted their presence, capitalizing on their celebrity status and creative tactics to capture market share. Recent data compiled by Statista and analyzed by marketing experts at Upbeat Agency offers a glimpse into the top earners among celebrity beauty brands, showcasing their impressive revenue figures.
Topping the list is Fenty Beauty by Rihanna, a groundbreaking brand that has redefined beauty standards and championed inclusivity since its inception in 2017. With a revenue of $602.4 million in 2023, Fenty Beauty has captured the hearts of consumers worldwide. Rihanna’s commitment to offering a diverse range of shades and high-quality products has resonated deeply with customers, making Fenty Beauty a household name in the beauty industry.
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Following closely behind is Anomaly Hair Care by Priyanka Chopra Jonas, which amassed $542.7 million in revenue last year. Chopra Jonas’s dedication to creating clean, affordable haircare products has struck a chord with consumers seeking eco-conscious solutions without compromising on quality. Anomaly’s emphasis on sustainability and effectiveness has propelled it to the forefront of the haircare market, solidifying Chopra Jonas’s status as a beauty entrepreneur to watch.
Kylie Cosmetics, founded by media personality Kylie Jenner in 2015, secures the third spot on the list with revenue of $380.4 million in 2023. Leveraging her massive social media following, Jenner transformed her brand into a multi-million dollar empire, starting with the iconic Kylie Lip Kits. Kylie Cosmetics continues to fascinate consumers with its products and trend-setting makeup collections, cementing Jenner’s legacy as a beauty mogul.
The rankings also shed light on other notable contenders in the celebrity beauty sphere. r.e.m beauty by Ariana Grande claims the fourth spot with $88.7 million in revenue, emphasizing vegan and cruelty-free formulations. Rare Beauty by Selena Gomez follows closely behind, generating $75.7 million in revenue and contributing to mental health initiatives through the Rare Impact Fund.
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Drew Barrymore‘s Flower Beauty, Zoë Foster Blake‘s Go-To Skincare, and Katie Holmes‘s Alterna Haircare further demonstrate the diverse range of celebrity-led brands making waves in the industry. From affordable makeup to eco-conscious skincare, these brands reflect the varied interests and passions of their celebrity founders.
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While celebrity status may open doors, it doesn’t always guarantee success in the competitive world of beauty brands, as evidenced by the experiences of Jennifer Lopez and Jonathan Van Ness. In 2020, Lopez’s remarks regarding her skincare routine and the launch of her JLo Beauty line stirred controversy, sparking skepticism from online communities. Despite her claims of relying solely on olive oil for her radiant complexion, some observers pointed out inconsistencies in her appearance over the years, casting doubt on the authenticity of her skincare claims.
Despite Van Ness’s triumph at the Emmy Awards, his JVN Hair brand encountered significant setbacks when its parent company, Amyris, filed for bankruptcy in August last year. The brand, which had garnered attention for its inclusive and empowering messaging, faced an uncertain future as it was auctioned off amidst the bankruptcy proceedings. Ultimately, JVN Hair’s assets were sold to Windsong Global for $1.25 million, marking a notable setback for the brand and highlighting the unpredictable nature of the business world.
The success of celebrity beauty brands highlights the influence utilized by celebrities in shaping consumer preferences and driving market trends. As sales for celebrity beauty brands continue to escalate, it’s evident that these powerhouses are here to stay, reshaping the beauty industry for years to come.
