Aesop, renowned for its luxury skincare and fragrance offerings, is set to debut “Virēre,” the latest addition to its Eau de Parfum collection. Departing from the intricate and layered compositions of the “Othertopias” line, “Virēre” embraces a mre straightforward and refreshing approach. This new fragrance is designed to evoke the essence of sun-dappled afternoons, blending natural scents that speak of simplicity and serenity.
The fragrance opens with a lively mix of bergamot and green tea, immediately delivering a sense of both calmness. As the perfume develops on the skin, notes of fig tree emerge, infusing the scent with a sweet, woody warmth. This progression mirrors a peaceful stroll through a sunlit grove, where the air is filled with the freshness of citrus and the earthiness of foliage.
“Virēre” is the invetion of Barnabé Fillion, a seasoned fragrance creator and long-term collaborator with Aēsop. Drawing from his personal experiences of vacationing in the Mediterranean, Fillion sought to bottle the tranquility he found in the simple act of sipping tea beneath a fig tree. His vision for “Virēre” was to create a fragrance that could transport its wearer to those quiet, reflective moments, offering an escape.
The new fragrance is about capturing a feeling. Fillion describes the experience of “Virēre” as a “verdant memory,” one that lingers and gently unfolds throughout the day. This philosophy aligns perfectly with Aēsop’s ethos of thoughtful, sensory-rich experiences. By focusing on natural, recognizable elements, “Virēre” stands out as a fragrance that is both comforting and elegant, making it a perfect choice for those seeking a more understated scent.
Set to be released on September 2, “Virēre” will be available through Aēsop’s retail locations and online store, priced at $1,100 HKD (approximately $140 USD). As with all Aēsop products, “Virēre” is expected to attract a discerning clientele who value craftsmanship and subtle sophistication.
By capturing the essence of sun-warmed citrus, fig trees, and calming green tea, Aēsop has crafted a scent that resonates with the natural world, offering a fragrant reminder of the peace that can be found in simplicity.
