L’Oréal Paris has named model Lara Stone as its new brand Ambassador. Lara will act as Spokesperson for future product innovations for makeup, hair care and hair color.
“It wasn’t really anything I ever expected to happen in my career…I never could really see myself in their lineup. I am so flattered to join L’Oréal Paris. Getting the chance to say ‘You’re worth it’ to women around the world is a great honour. L’Oréal Paris is a brand that has always understood that beauty and personality go hand in hand. I totally identify myself to the brand values considering my own history and career. Beauty is something you invent for yourself. It’s a powerful way of claiming who you really are.”