American brand Juicy Couture launched Juicy Couture Oui new floral fruity fragrance for women, with top notes from watermelon, acai berry, tea and pear. The stars of the campaign are top models Devon Windsor, Gizele Oliveira, India Makailah Graham, and Luping Wang. In charge of photography was Quentin Jones, with styling from Alex White, casting direction by Stefanie Stein, and creative direction by Trey Laird.