Hera, the contemporary Seoul beauty brand, has launched its latest global campaign featuring K-pop star and global ambassador Jennie Kim, also known as Jennie of BLACKPINK. The campaign, titled ‘More You, Effortlessly,’ reflects Hera’s core beauty philosophy—creating a sophisticated, personal makeup look with minimal effort. This philosophy aligns perfectly with the brand’s image.
The campaign video captures Jennie in a series of intimate moments as she applies her makeup, embodying the effortless elegance that Hera strives to convey. Using Hera’s iconic No.1 Black Cushion and the newly launched Nude Gloss, Jennie demonstrates a simple yet refined makeup routine. The video is synchronized with the Korean phrase “one, two, three,” highlighting the simplicity of using Hera’s products to achieve a flawless look.
Hera’s decision to renew Jennie’s contract as their brand ambassador for the sixth consecutive year underscores the successful partnership between the brand and the artist. Jennie’s influence and international appeal have significantly contributed to Hera’s visibility on the global stage. An official from Hera noted, “Jennie is the most ideal persona and partner in spreading Hera’s beauty philosophy and values to customers around the world, and we are happy to continue our relationship with her.” This ongoing collaboration highlights Hera’s commitment to maintaining a consistent and recognizable brand identity.
The ‘More You, Effortlessly‘ campaign not only reinforces Jennie’s role as a key figure in the brand’s image but also signals Hera’s intention to stay at the forefront of the global beauty market. By leveraging Jennie’s global popularity and Hera’s reputation for high-quality beauty products, the campaign aims to attract both loyal customers and new beauty enthusiasts. Jennie’s association with Hera brings a youthful yet sophisticated edge, appealing to a broad demographic that values both style and simplicity.
This partnership goes beyond traditional brand ambassadorship. It represents a shared vision between Jennie and Hera—a vision of empowering individuals to express their authentic selves through effortless beauty. By using high-quality, easy-to-use products, the brand encourages users to find confidence in their natural beauty. As Hera continues to expand its reach globally, the collaboration with Jennie sets a benchmark for future campaigns.
