Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty to showcase the product.
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The key to Exagger-Eyes Volume Mascara lies in its innovative formula, which Tilbury describes as a result of ten years of development. Infused with Lash Vinyl-Black Wrap technology and lash-plumping polymers, the mascara coats each lash to create the appearance of thicker, more voluminous lashes. The ultra-curved lash styler brush captures and separates each lash for maximum impact, offering 28-hour hold that mirrors the results of professional hair styling.
Drawing inspiration from hairstyling techniques, where tools create immediate hold and lasting curl, Tilbury aimed to replicate these effects for lashes. Exagger-Eyes delivers long-lasting curl, volume, and lift similar to what heat-treated hair tools achieve for hair. With over 200 formulas tested, Exagger-Eyes promises to enhance lashes with smudge-proof, flake-proof, and sweat-proof results that last throughout the day.
The application process for Exagger-Eyes Volume Mascara is designed for ease and effectiveness. Users should press the inner-curved side of the brush into the lash roots and pull upwards, using the outer-curved side to separate and lift. This technique ensures that every lash, including those at the inner and outer corners, is coated evenly for a full, fanned-out look. The ultra-fine, laser-cut bristles of the brush complement the formula, providing precise application without clumping.
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Exagger-Eyes Volume Mascara is versatile, catering to different lash types and needs. Whether working with curly, long, straight, sparse, or short lashes, this mascara adapts to provide an ideal mix of length, volume, and curl. Its smudge-proof and humidity-proof properties keep lashes looking perfect, regardless of the environment. Tilbury’s product is designed to give every wearer confidence with lashes that elevate their natural eye shape and color.
To complement the mascara, Charlotte Tilbury has introduced a new rose-gold eyeshadow palette, crafted to further enhance the eyes. The palette features shades from ivory-cream to transparent sparkle, curated to make eyes appear wider and brighter. Alongside the Exagger-Eyes Volume Mascara, these products aim to transform the eyes, offering a transition from everyday elegance to nighttime sophistication.
