Khloé Kardashian is preparing to step into a sphere of beauty and wellness with her latest venture, XO Khloé. The reality TV star and entrepreneur recently took to Instagram to share a sneak peek of her upcoming brand, showcasing what fans can expect from this fresh addition to her expanding empire. In a series of images, Khloé revealed the dreamy aesthetic behind XO Khloé, which promises a range of products, including candles, perfumes, body wash, and more self-care essentials.
The photos, posted on November 11, feature Khloé wearing a white lingerie corset top paired with matching underwear, her figure enveloped by a sheer, see-through sheet. One of the images featured six cards, apparently perfume testers, labeled with the brand name “XO Khloé Khloé Kardashian,” hinting at the forthcoming fragrance collection.
Khloé captioned the Instagram post simply as “XO Khloé. Coming soon,” sparking excitement among her loyal followers and celebrity family members. Her mother, Kris Jenner, commented on the post, expressing her enthusiasm with, “I’m BEYOND excited!!!!!!!” The Kardashians have long been known for their successful ventures in the beauty and fashion industries, and this new project appears to continue that trend, albeit with Khloé’s distinctive touch. Her sister, Kim Kardashian, who previously dominated the fragrance market, has since shifted her focus to her SKIMS shapewear and SKKN skincare brands.
According to filings with the United States Patent and Trademark Office, Khloé officially registered two trademarks for XO Khloé Khloé Kardashian on August 15, 2024. The first trademark specifically covers candles, while the second encompasses a broader range of self-care products, such as body lotions, oils, shower gels, perfumes, and more. Though these trademarks are still pending, the filings provide a clear indication of the products that will define the XO Khloé line—a carefully curated selection that aims to elevate the self-care routine.
Khloé Kardashian has already made waves with her Good American denim brand, and her entry into the beauty and wellness space with XO Khloé demonstrates her ongoing desire to expand her influence.
