This Autumn 2025, Louis Vuitton ventures into new territory with the debut of La Beauté Louis Vuitton, a bold expansion into the beauty sector. At the creative forefront of this exciting new division is none other than Dame Pat McGrath, the world-renowned British makeup artist, who assumes the role of Creative Director. Bringing her unparalleled expertise, McGrath is set to elevate the luxury lifestyle brand into the realms of high-end beauty.
Прикажи ову објаву у апликацији Instagram
Recognized globally as “the most influential makeup artist in the world,” Pat McGrath has a long-standing relationship with fashion and luxury, marked notably by her contributions to Louis Vuitton and other prestigious fashion houses. Her leadership at her own brand, Pat McGrath Labs, since 2015 and her historic recognition as a Dame in 2021 highlight her trailblazing role in the industry.
Louis Vuitton’s foray into beauty is underpinned by a rich heritage that dates back to the brand’s early 20th-century bespoke vanity cases, designed for the sophisticated traveler. These pieces, carefully crafted to house perfumes, cosmetics, and toiletries, underscored the brand’s dedication to elegance. Notable artifacts such as the bespoke ‘Le Milano’ kit and the toiletry case for Jan Paderewski highlight Louis Vuitton’s early efforts to combine luxury with personal care.
Reflecting on her new role, McGrath shared her enthusiasm and strategic vision for the brand: “Having been intimately involved with Louis Vuitton for over 20 years, I am excited to steer La Beauté Louis Vuitton towards redefining luxury beauty. Our goal is to create an experience that transcends conventional beauty products to embody artistry, heritage, and the spirit of innovation.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, discussed the strategic importance of this expansion. “Launching La Beauté Louis Vuitton aligns with our long-term vision of enhancing every aspect of our clientele’s lifestyle. This move is driven by our core values of excellence in quality, groundbreaking innovation, and deep client engagement,” he said. This initiative aims to integrate Louis Vuitton’s celebrated creativity and craftsmanship into the daily beauty rituals of its clients.
The announcement has set high expectations within the beauty and fashion industries, with enthusiasts eager to see how La Beauté Louis Vuitton will redefine the parameters of luxury cosmetics. With a legacy of innovation and luxury, Louis Vuitton is ready to introduce a beauty line that promises not only to meet but exceed the sophisticated standards of its global clientele.
