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Breaking the Norm: The Return of Colorful Mascara

Colorful Mascara Takes Center Stage

Courtesy of Instagram, @milan_bauranov, Photography by Goran Popvski

Embrace the vibrant world of makeup with the return of colorful mascara, bringing back the reminiscent vibes of the 2000s. This spring, a wave of makeup artists and influencers are boldly embracing the trend, donning lashes coated in hues of blues, violets, deep reds and pinks. With numerous brands presenting their own iterations, the makeup scene is ablaze with creativity, injecting a playful twist into everyday beauty routines.

Traditionally, mascara has been synonymous with shades of black or brown, serving as staples in cosmetic arsenals. However, the emergence of vibrant alternatives like electric cobalt and violet introduces a refreshing departure from the norm. While the idea of colorful lashes may seem daunting at first glance, these innovative mascaras offer an effortless and foolproof means of infusing excitement into your makeup regimen.

The beauty of colorful mascaras lies in their versatility and ease of application, mirroring the familiar process of using conventional formulas. Whether opting for a subtle hint of color or layering for more pronounced intensity, these mascaras allow for customizable looks tailored to individual preferences.

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