Cult Gaia, renowned for its iconic fashion pieces, has officially entered the beauty industry with the launch of its first fragrance line. The brand’s bold foray into perfume introduces three distinct scents, each inspired by Farsi words and designed to capture unique elements of nature and the human experience. The trio of fragrances—Zan, Mast, and […] More
Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Rihanna’s Fenty Beauty has once again pushed the boundaries of fragrance innovation with the launch of Fenty Eau de Parfum in a solid balm form. Encased in a jewel-like compact, the solid balm parfum embodies the same magnetic and multifaceted qualities as the original liquid perfume, offering an alcohol-free, long-lasting fragrance that is both refined […] More
Today marks the launch of Hermès‘ latest addition to its fragrance collection: Barenia Eau de Parfum. This new feminine fragrance pays homage to the brand’s iconic Barenia leather, known for its luxurious texture. Barenia Eau de Parfum embodies the essence of a woman who is free-spirited, with a daring energy that is impossible to resist. […] More
Makeup artist Mario Dedivanovic, known for his iconic Soft Glam looks, is expanding his brand, Makeup by Mario, with the launch of the Surrealskin Setting Collection. This innovative trio of products, including the Surrealskin Soft Blur Setting Powder, Surrealskin Soft Setting Spray, and Master Pro Puff, promises to elevate makeup routines by providing a flawless, […] More
Gucci has ventured into new territory with its latest beauty innovation: the Glow Powder Gel Highlighter. This product marks the luxury brand’s first foray into powder-gel highlighters, crafted to bring a radiant, light-reflecting glow to the skin. At the heart of this new product is Gucci’s Glow Light-Capturing Technology. This advanced formula infuses the highlighter with […] More
Augustinus Bader, a pioneer in skincare, has teamed up with Victoria Beckham Beauty to create a series of cutting-edge products powered by their signature TFC8® technology. This collaboration merges science and luxury, offering a range of formulas designed to smooth, firm, and enhance radiance, providing the perfect base for makeup. The TFC8® technology, known for […] More
Rare Beauty, Selena Gomez‘s beloved makeup line, has taken a creative leap by collaborating with Hulu’s popular series Only Murders in the Building for a limited-edition makeup set inspired by Gomez’s character, Mabel Mora. This exclusive kit includes a new Soft Pinch Liquid Blush shade named Resilience, along with the fan-favorite Soft Pinch Tinted Lip […] More
Clarins has once again set a new standard with the introduction of its latest Double Serum Anti-Aging + Anti-Wrinkle Serum. Building on the success of its iconic 2-in-1 serum, this new formulation incorporates 22 botanicals, including Organic Giant Provençal Reed and Turmeric, along with five active molecules. Designed to visibly firm, smooth, boost radiance, and […] More
Hera, the contemporary Seoul beauty brand, has launched its latest global campaign featuring K-pop star and global ambassador Jennie Kim, also known as Jennie of BLACKPINK. The campaign, titled ‘More You, Effortlessly,’ reflects Hera’s core beauty philosophy—creating a sophisticated, personal makeup look with minimal effort. This philosophy aligns perfectly with the brand’s image. Прикажи […] More
Gigi Hadid, the renowned US Dutch Palestinian supermodel, has taken on a new role as the global ambassador for Rabanne’s latest fragrance, Million Gold For Her. In the brand’s stunning campaign, Hadid embodies the essence of modern luxury, effortlessly bringing the fragrance’s theme to life. Dressed in a metallic gold two-piece outfit, Hadid’s look captures […] More
