The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product.
FOUNDATIONS
Discontinued in 2022, its absence was felt across beauty communities, with dedicated fans calling for its return. Now, The Ordinary has listened, bringing back the lightweight, skin-like foundation for a limited release starting February 21.
A Foundation That Does – Nothing?
The Ordinary’s approach to this relaunch is refreshingly honest and minimal. Unlike traditional foundations that promise hydration, SPF, or skincare benefits, the Serum Foundation is designed to do just one thing – provide pigment without altering the skin’s natural state. Its fluid, serum-like texture allows for seamless blending without leaving a heavy film, making it a perfect lightweight base for any skin type.
A Shade Range for Every Undertone
Returning in its full 36-shade lineup, the Serum Foundation caters to a broad range of skin tones with cool, warm, neutral, and red undertones. Each shade classification is designed to help users find their perfect match with ease, ensuring a natural, skin-like finish that enhances rather than conceals.
Pairing Skincare with Foundation
The Ordinary emphasizes that while the Serum Foundation does not contain active skincare ingredients, proper skin prep is key to optimizing application and wear. The brand recommends different regimens for dry, oily, and aging skin, using some of its best-selling serums and moisturizers to create the ideal canvas before applying the foundation.
Where to Buy
The Serum Foundation will be available exclusively on The Ordinary’s website starting February 21, with a price of $7.50 USD. Given its history of selling out, fans are encouraged to secure their shade as soon as it drops – because if history repeats itself, this relaunch won’t last long.
