In celebration of the 25th anniversary of Anna Sui Fragrances, five new scents have been introduced: Dew Fields, Utopia Mist, Thorn of a Rose, Mystic Luna, and Electric Whisper. Crafted by renowned French perfumer Jerome Epinette of Robertet, each fragrance is a unique chapter in the story of Wild Wonder collection, guiding wearers on a dreamlike journey. From the fresh green tea notes of Dew Fields to the refined, juicy lychee of Electric Whisper, the collection invites everyone to discover the scent that speaks to their personal style.
To mark the launch of Wild Wonder, Anna Sui hosted an event on November 13th, 2024, at St. Theo’s. Guests were invited to experience the fragrances in a dream-inspired setting that channeled whimsical themes central to Anna Sui’s creative universe. Alongside a preview of the brand’s Spring/Summer 2025 collection, “Sally Go’ Round The Roses,” the event was a celebration of artistry and community. Notable attendees included Marc Jacobs, Sofia Coppola, Debbie Harry, Jane Holzer, and more, all coming together to celebrate Anna Sui’s magical vision. For Sui, creating moments of connection was key—“Nothing is better than finding your tribe,” she remarked.
The Wild Wonder Collection represents an evolution in Anna Sui’s fragrance journey, while also honoring the brand’s rich heritage. Each fragrance features a hint of rose, paying tribute to the rose notes that have been central to Sui’s perfumes over the past quarter century. From the original Anna Sui Classic, which remains beloved to this day, the rose has served as a symbol of romance, beauty, and nostalgia—themes that resonate throughout Sui’s brand.
Jerome Epinette, the perfumer behind Wild Wonder, has expertly captured Sui’s vision of a magical world. Dew Fields, for example, evokes fresh mornings and a sense of renewal with its green tea essence, while Mystic Luna channels a mystical, comforting aura that is both exotic and calming. Each of the five fragrances, adds a different facet to the collection, allowing wearers to experience different moments of wonder.
The Wild Wonder Collection is now available for purchase on Anna Sui’s official website and select retailers.
