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Balmain Hair Couture Celebrates 50 Years with “Savoir-Faire” Campaign

Model and influencer Sabina Jakubowicz shares her top luxury hair care tips in the brand’s largest campaign yet

Courtesy of Balmain

This month, luxury house Balmain Hair Couture proudly presents its largest campaign yet, “Savoir-Faire,” celebrating 50 years of hair craftsmanship. The Fall-Winter 2024 campaign features four models from diverse backgrounds, including the quintessential American supermodel Sean O’Pry and captivating beauty Sabina Jakubowicz, a digital creator and the new brand ambassador of the house.

Courtesy of Balmain

Sabina’s vibrant personality and commitment to beauty make her the perfect ambassador for Balmain Hair Couture. To mark this milestone, Balmain Hair Couture sought to uncover Sabina’s secrets for maintaining her signature healthy, glossy hair amidst her busy lifestyle. Here, Sabina shares her top six luxury hair care tips that keep her locks looking stunning.

First and foremost, Sabina stresses the importance of a healthy scalp. She compares the scalp to the soil in a garden, emphasizing that just as plant health depends on soil quality, hair health relies on scalp condition. Sabina recommends using different scalp serums to keep the scalp nourished and balanced.

Courtesy of Balmain

Next, she highlights the benefits of a scalp scrub for achieving healthy, shiny, longer hair. Sabina points out that while we often exfoliate our bodies, the scalp is frequently neglected. Regular exfoliation helps the scalp absorb nutrients more effectively, promoting healthier hair growth.

Sabina is also a fan of oiling her hair. She applies argan oil an hour before washing to achieve a glossy, glass-like effect. For a more indulgent experience, she enjoys hot oil treatments at the salon, which provide deep nourishment and shine.

Incorporating vitamins into her daily routine is another essential tip from Sabina. She believes in supporting health and beauty from the inside out, ensuring that the body receives the right nutrients at the right times to maintain optimal hair health.

Courtesy of Balmain

Sabina also indulges in a combination of a scalp-stimulating mask, scalp steam, and deep conditioning treatment. This regimen strengthens and repairs her hair, making it one of her favorite quick fixes for maintaining healthy locks.

Finally, Sabina shares that she always carries Balmain Hair Silk Perfume (travel size) during Paris Fashion Week. This product not only smooths her hair but also leaves it with an amazing smell, adding a touch of luxury to her daily routine.

Courtesy of Balmain

Balmain Hair Couture’s “Savoir-Faire” campaign, celebrating 50 years of hair craftsmanship, embodies the brand’s dedication to excellence.

Written by Anastasija Pavic

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