Rapper Jay Z is launching his first men’s fragrance titled “Gold Jay Z” in November 2013.
The brightness of Sicilian Bergamot and ginger warmed with Cardamom, masculine vetiver and teak wood mingle with the spice of pink pepper middle notes and a rich amber and sensual myrrh…smoothed with bourbon vanilla base.
Licensed with Parlux, which also develops fragrances for celebrities like Rihannaand Jessica Simpson, “Gold Jay Z” will be released on November 20 exclusively at Barneys New York, with a highly focused on social media web campaign to be held on Friday, November 29, the American “Black Friday” day of sales, to capture the Christmas market. The US distribution channel will expand to encompass 2000 outlets, but no plans for a European launch have been announced as yet.
