LATEST
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Khloé Kardashian Joins It’s a 10 Haircare for 20-Year Rebrand
A new ambassador and updated visual direction arrive as the brand marks its 20th year.
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NYX Expands Beyond Makeup with Fat Oil Body Launch
The brand expands its 27-year legacy with a comprehensive move into the body care and fragrance categories.
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Nia Long Fronts Estée Lauder Advanced Night Repair Campaign
“The One” campaign centers on Advanced Night Repair while marking a new role for Nia Long.
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KATSEYE Debuts Blonde Transformations with Matrix
KATSEYE teams up with Matrix and hairstylist George Papanikolas for a series of blonde transformations ahead of their Coachella debut
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Jenna Ortega Fronts Dior Backstage Airflash Mist Launch
Jenna Ortega fronts Dior Beauty’s latest Backstage release, a hybrid mist designed to set, hydrate, and refresh throughout the day.
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Vyrao Introduces Cream Scent for Hand and Neck
A ceramide-rich formula meets neuroscience-driven fragrance in a new approach to skin, scent, and daily ritual.
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Westman Atelier Refines Summer Skin with Sun Tone Bronzing Crème
A dual-shade compact and precision brush introduce a controlled approach to warmth, depth, and seamless blending.
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Paris Hilton Leads a Y2K Blonde Revival with Paul Mitchell
A nostalgic campaign introduces hot honey blonde through soft volume, shine, and a focused summer hair edit.
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D.S. & Durga Introduces The Hits Discovery Set
Five bestselling D.S. & Durga fragrances come together in a discovery set that maps the brand’s signature scent narratives.
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Bella Hadid Expands Orebella with Body and Hair Perfume Mists
Three new scent expressions bring a lighter format to Orebella’s fragrance lineup.
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Beauty of Joseon Introduces a New Daily SPF with Peggy Gou
Peggy Gou leads the launch of a hybrid moisturizer and SPF designed for daily hydration and protection in one step.
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Hunter Schafer Fronts Mugler Angel Blush Campaign
Mugler places Hunter Schafer at the center of the rollout, connecting the fragrance to a distinct visual identity.




















