Subterms
Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout […] More
Prada Beauty has once again elevated the beauty game with the introduction of its latest innovation, the Pradalines Eye Pencil. This new line promises to redefine eye makeup with its unique combination of rich, vibrant colors and effortless application. MAKEUP The Pradalines Eye Pencil stands out for its creamy, long-lasting texture that allows for smooth […] More
Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Patrick Ta has introduced a new way to wear shimmer with the Major Dimension Eye Illusion Eyeshadow Duos, transforming eye makeup into a statement of refined sparkle. With five sophisticated duos, each offers a unique pairing of shades designed to add dimension. Shades like Talk to My Team, with its champagne and copper hues, and […] More
Ariana Grande‘s r.e.m. beauty has unveiled its latest collection, a collaboration inspired by the beloved Broadway show-turned-film, “Wicked.” With Grande herself set to star as Galinda, soon to be Glinda the Good, in the upcoming movie adaptation, this collection channels the magic of Oz and all its iconic, colorful imagery. Now available online, this limited […] More
Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Too Faced presents its latest creation: a juicy palette inspired by the fresh, vibrant hues of real apples. Appley In Love Eye Shadow Palette features 18 shades that capture the essence of the season, from must-have neutrals to striking reds, greens, and warm caramels. The creamy, blendable formula ensures that every look is effortlessly achieved, […] More
It’s not uncommon for products to find new and unexpected uses. One such product is the L’ORÉAL PARIS Magic Retouch spray, originally known for covering gray hair roots. Makeup enthusiasts have discovered its potential to create the perfect freckle look, a trend that went viral on TikTok two years ago. Now, the spray is making […] More
ColourPop has teamed up with Winx Club to bring fans a new collection, featuring the vibrant and highly anticipated Pressed Powder Palette. Known for its highly pigmented eyeshadows, this palette offers an ultra-velvety and silky feel, applying evenly to create stunning eye looks. The long-lasting formula contains a unique blend of softer powders that adhere […] More
Flower Knows introduced their latest innovation – the Violet Rococo 5-color Eyeshadow Palette, set to debut on 4/8 0:00 PST at flowerknows.co. This palette is designed to unleash your creativity and celebrate the power of purple. With richly pigmented hues and velvety textures, each shade seamlessly blends to offer endless possibilities for mesmerizing eye looks. […] More
Last year, optical glasses unexpectedly became the newest accessory to be embraced by the fashion world, largely propelled by Gen Z’s fascination with Y2K culture. After glasses were featured in a variety of runway shows and were seen on the likes of Emily Ratajkowski and Bella Hadid, fashion company Lyst reported that searches for optical […] More
