Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More
Prada Beauty has unveiled three new shades to its Monochrome Soft Matte Lip Color line, enhancing the existing collection with more wearable options for a variety of skin tones. These shades, B101 Tiepolo (nude brown), B107 Sedona (naked brown), and B109 Amaranto (pink nude brown), join the current lineup, offering consumers a greater range of […] More
Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords. […] More
In the whirlwind of the past few years, navigating a virtual-first world has become the new norm. Alongside this shift, we’ve witnessed a seismic transformation in how consumers interact with beauty products, thanks to the meteoric rise of e-commerce and social commerce. While the charm of in-store shopping remains, there’s an undeniable appeal to the […] More
The Prada Spring Summer 2024 Women’s Fashion Show took place on September 21, 2023, within the Deposito at Fondazione Prada in Milan, under the banner of “Prada Milano Dal 1913.” The collection for Spring Summer 2024 pays homage to a handbag design originally conceived by Mario Prada, who was not only the grandfather of Miuccia […] More
Italian luxury house PRADA has been at the forefront of avant-garde fashion since its founding in 1913, establishing a brand that transcends mundane products to create an entire universe synonymous with daring and unconventional fashion. With a strong emphasis on experimentation, Prada challenges conventions and pushes the creative boundaries. Their innovative approach draws inspiration from […] More
Designers Miuccia Prada and Raf Simons presented the PRADA Spring Summer 2024 Menswear Collection titled Fluid Form, with a fashion show held on June 18th, inside the Deposito at Fondazione Prada, during the recently finished Milan Fashion Week. The collection investigates the concept of fluid architecture around the human body, with the goal of achieving […] More
Luxury house PRADA unveiled its Spring Summer 2023 Touch of Crude Womenswear Collection, that explores sequence of realities – reflections, refractions, and observations, on Thursday, September 22nd, during the ongoing Milan Fashion Week. Among the celebrities who attended the show were Pierpaolo Piccioli, Bryan Boy, Italian singer Mahmood, Spanish actor Manu Rios, Chiara Ferragni and Fedez, Storm Reid, Diana Dilvers, […] More
Italian fashion house PRADA presented their Spring Summer 2020 collection, inspired by the idea of reduction to an essence, on Wednesday, September 18th, during the ongoing Milan Fashion Week. RELATED: PRADA Spring Summer 2020 Collection Looks Front row guests included Nicole Kidman, Anna Wintour, Regina King, ASAP Rocky, Sadie Sink, Ella Balinska, Storm Reid, Amanda […] More
Discover behind the scene action at PRADA‘s Fall Winter 2019.20 womenswear collection show held during Milan Fashion Week. Related: PRADA Fall Winter 2019.20 Collection Looks “The Fall/Winter 2019 Prada Womenswear show is an exploration of the anatomy of romance – ideologically, emotionally. As the romantics believed imagination could invent a better world, a perfect human […] More
Killing Eve star Jodie Comer takes the cover of British Elle Magazine‘s May 2019 edition captured by fashion photographer Mariana Maltoni. Styling is work of Jenny Kennedy, who for the cover selected look from Prada. In charge of creative direction was Tom Meredith, with beauty from makeup artist Celia Burton, and hair stylist Nao Kawakami. […] More
Fashion house PRADA hosted Double Exposure book signing event with fashion photographer Willy Vanderperre, On February 27th, at the Prada store located at 6, rue du Faubourg Saint-Honoré in Paris. The book features images of the Prada‘s Spring Summer 2019 advertising campaign photographed by Willy Vanderperre, who during the event signed the limited edition and […] More
