Rhode introduces Sarah Pidgeon as the newest face of the brand, placing the rising actor at the center of its latest campaign and product launches. Known for portraying Carolyn Bessette Kennedy in the new series Love Story, Pidgeon has already drawn attention for her restrained style and modern interpretation of classic beauty. With this collaboration, […] More
Rhode expands its product range with the launch of Caffeine Reset and Peptide Lip Boost, two new treatments that address fatigue, puffiness, and lip volume. Founded by Hailey Bieber, the brand continues to build its reputation around concise routines and targeted formulas. To mark the release, Rhode tapped supermodel Anok Yai to star in a […] More
Rhode has officially made its way to the United Kingdom, launching at Sephora UK with a three-day event that turns London’s streets into an extension of its minimalist beauty universe. From November 10 to 12, Rhode grey cabs will be stationed at 237 Westbourne Grove, offering visitors an immersive experience that combines skincare, video moments, […] More
Rhode marks Hailey Bieber’s birthday month with the launch of the “Birthday Edit 2025,” a capsule that introduces new Peptide Lip Tint scents, a refreshed Lip Case, and the Oversized Bubble Bag. The drop expands on the brand’s most viral products while keeping the focus on texture, convenience, and collectible packaging. LIPS The Peptide Lip Tint […] More
Rhode has begun teasing its next launch, and the rollout is noticeably different from the brand’s usual glazed-skin, pastel-neutral visuals. Hailey Bieber shared a single Instagram Story showing a black vanity-style case with no caption, followed by a short video on the official Rhode account of her walking past the camera, only her legs visible, […] More
Rhode expands its skincare line with the arrival of Peptide Eye Prep, a new addition designed to refresh and prepare the under-eye area for daily routines. With a bean-shaped design and cooling hydrogel formula, the patches depuff, hydrate, and brighten in minutes, offering a ready-to-wear solution for both skincare prep and quick touch-ups. SKINCARE The […] More
Rhode has restocked its viral Peptide Lip shades, answering the demand from fans who have been asking for months. The drop brings back three of the line’s most sought-after balms: “Strawberry Glaze,” “Jelly Bean,” and “Salty Tan.” Hailey Bieber announced the return with anticipation, positioning the release as one of the brand’s most requested moves […] More
Rhode is dialing up the glow with its new Summer Kit, a curated trio of warm-weather must-haves designed to give you sun-flushed cheeks, glossy golden lips, and hydrated skin, all packed in the brand’s signature baby rhode bubble bag. Dropping July 14 at 9 AM PST, this limited-edition bundle is your one-click answer to easy, […] More
Just in time for the height of summer, Rhode introduces its juiciest drop yet: the limited-edition Peptide Lip Tint in Lemontini, launching July 14 on rhodeskin.com. Inspired by Hailey Bieber’s love of lemon drop martinis, and her signature sun-soaked aesthetic, the new gloss marks a refreshing evolution in both formula and flavor. LIPS Lemontini arrives […] More
Rhode introduces its new Glazing Mist and brings actor Harris Dickinson into the spotlight as the first male face of the brand. Known for his role in Babygirl, Dickinson leads the campaign for the latest addition to Rhode’s skincare lineup. Rhode introduces the Glazing Mist as the next essential in its glow-focused skincare lineup. The […] More
E.l.f. Beauty has signed a definitive agreement to acquire rhode, the fast-rising beauty brand founded by Hailey Bieber, in a deal valued at $1 billion. The acquisition adds another skin-focused brand to e.l.f. Beauty’s portfolio and positions the company for broader expansion across both digital and physical retail channels. BEAUTY BUSINESS Founded by Bieber in […] More
Rhode, the skincare brand founded by model and entrepreneur Hailey Bieber, is making its long-anticipated move into retail through a partnership with Sephora. Known for its glossy, minimalist branding and top-selling Peptide Lip Treatments, Rhode will arrive in Sephora stores across the United States and Canada this fall, with a UK debut expected by late […] More
